Micah has worked with interior designers, realtors, and Airbnb hosts, specializing in content creation and Reels. With a keen eye for trends and creativity, Micah helps brands connect with their audience in meaningful and engaging ways.
Social Media Management
Objective: Attract new clients and increase brand visibility for Spotted Interior Design.
Overview:
From March 2024 to January 2025, Micah focused on managing Spotted Interior Design’s social media strategy, with the goal of attracting new clients by enhancing online visibility and engagement. The strategy centered around:
Key Results:
Micah's strategic focus on compelling content and consistent engagement resulted in increased visibility, fostering connections with potential clients and driving business growth.
Micah created a post for Spotted Interior Design, spotlighting the beautiful interior design of her client's nursery. The post garnered impressive engagement, with 94 interactions, including 76 likes, 12 comments, 3 shares, and 3 saves, showcasing the nursery's thoughtful design and sparking conversation among followers.
Micah created a post spotlighting Annie as an interior designer, sharing her expertise and background with followers. The post received 60 interactions, including 47 likes, 10 comments, 2 shares, and 1 save, with 3,316 views, effectively introducing Annie to a broader audience and highlighting her talent.
Micah created a post showcasing the final bathroom masterpiece in Electra, highlighting it as a sanctuary designed for relaxation and luxury. The post featured the dreamy deep soaking tub, dual vanities with gold accents, and light wood shelves, emphasizing the bathroom's elegance and sophistication. It garnered 53 interactions, including 38 likes, 9 comments, 5 shares, and 1 save, generating strong engagement and excitement among followers.
Micah created a Reel introducing an innovative new service - projection floor plans - revolutionizing the interior design process. The Reel showcased how the service projects floor plans onto a space, allowing clients to visualize their design in real-time before construction begins. The post garnered 1,375 views and 46 interactions, including 36 likes, 6 comments, and 4 shares, sparking interest and excitement around this cutting-edge offering.
Micah created a bold Reel encouraging followers to embrace the design choices they truly want. The video inspired confidence in making bold design decisions, leading to 1,358 views and 20 interactions, including 15 likes, 4 saves, and 1 share. It sparked conversation and empowered followers to trust their design instincts.
Micah created a Reel showcasing the new space where Spotted Interior Design will meet their clients, generating 988 views and 26 likes. The post also sparked engagement with 2 comments, 5 shares, and 3 saves, creating excitement around the new space and the personalized design experience it offers.
Social Media Management
In Winter of 2023, Micah was hired to create a dynamic Instagram presence for Beautiful Pickering, a vacation rental in Olympia, Washington. The goal was to showcase the property's charm, highlight its amenities, and engage with potential guests through visually appealing and informative content.
This Reel showcased all the great times that can be had at Beautiful Pickering, highlighting the property's cozy atmosphere, stunning amenities, and local attractions. The video captured the essence of a perfect getaway, enticing potential guests to envision their own memorable stay.
This Reel highlighted the breathtaking natural beauty surrounding Beautiful Pickering, showcasing scenic views, outdoor spaces, and the peaceful atmosphere of Olympia. It captured the serene connection between the property and its environment, enticing viewers to experience the tranquility firsthand.
This Reel showcased the stunning sunset views at Beautiful Pickering, capturing the vibrant colors and peaceful ambiance as the day transitioned into evening. The breathtaking footage highlighted the property's serene atmosphere, inviting viewers to imagine relaxing and unwinding in such a picturesque setting.
Micah created posts highlighting the perfect couples getaway at Beautiful Pickering, showcasing the property's romantic ambiance and cozy amenities. She also spotlighted nearby businesses to enjoy during their stay.
Micah created a Reel showcasing the stunning interior design of Beautiful Pickering, highlighting its elegant decor, cozy atmosphere, and unique design elements. The video offered a glimpse into the property's stylish spaces, emphasizing its charm and comfort, and inviting viewers to imagine a relaxing stay.
Micah highlighted the perfect getaway at Beautiful Pickering, showcasing the opportunity to relax and unwind in the squeaky-clean beachfront home. The post emphasized the private hot tub, cozy fireplace, and serene atmosphere, inviting guests to enjoy a peaceful retreat by the water.
Social Media Management
Micah worked with the Kater Real Estate team in late 2022 and early 2023, focusing on maintaining a consistent presence across their social media. Her work included highlighting educational content, showcasing available homes, celebrating team achievements, and promoting client events, helping to strengthen the team’s online presence and engagement.
Micah helped create a Reel to showcase a client event, capturing the highlights and atmosphere to drive engagement and increase visibility for the event.
Micah helped Kate create a post that showcased the design trends staying in 2022 and those making their exit. The post sparked conversation and engagement, offering valuable insights into the evolving design landscape and positioning Kate as a trusted expert.
Micah developed content to celebrate new team members, showcasing their expertise and welcoming them to the team. This content helped highlight the growth and strength of the team, fostering a sense of community and excitement among followers.
Micah showcased a post featuring a property listed by Agent Alley and sold by Kate. The post highlighted the successful collaboration between the two agents, celebrating the sale and showcasing the property’s appeal, further reinforcing the team’s expertise and success in the market.
See some of Micah's most recent work including Reel creation and photography in her "Food and Beverage" portfolio section.
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