Watts & Ward
Social Media Management + Content Creation
Objective: Maintain brand consistency and enhance social media presence.
Overview:
Watts & Ward enlisted Micah in October 2024 to manage their social media strategy. The goal was to maintain brand consistency while driving engagement and audience growth. The strategy included:
- Content Plan: Posting three times weekly: two reels and one carousel.
- On-Site Filming: Creating authentic, high-quality content filmed at the bar to showcase the venue's unique ambiance.
Results:
- Increased Followers: Gained 849 new followers within 90 days.
- Viral Content: Achieved a viral reel that significantly boosted brand visibility and engagement.
Through creative storytelling and consistent posting, Micah successfully enhanced Watts & Ward’s social media presence, driving both follower growth and brand recognition.Work
Element Gastro Pub
Social Media Management + Content Creation
Objective: Increase brand awareness and drive engagement for their plant-based menu, highlighting the food’s quality and appeal without directly focusing on its vegan identity.
Overview:
Element Gastro Pub partnered with Micah in October 2024 to enhance their social media presence and tackle a unique challenge: attracting a diverse audience to their fully plant-based menu without emphasizing its vegan nature. The strategy included:
- Content Plan: Posting three times a week with two reels and one carousel, showcasing the pub’s vibrant dishes and inviting ambiance.
- On-Site Filming: Capturing visually compelling content at the pub to highlight the deliciousness and creativity of the menu.
- Subtle Messaging: Strategically focusing on the food’s flavor, presentation, and quality to appeal to all food lovers, not just plant-based diners.
Results:
- Follower Growth: Gained 378 new followers within 90 days.
- Improved Engagement: Posts consistently generated positive reactions and curiosity, drawing in guests willing to try the menu.
Micah’s approach successfully bridged the gap between plant-based dining and mainstream appeal, positioning Element Gastro Pub as a go-to destination for delicious, thoughtfully crafted meals.
Umbrella Dry Bar
Social Media Management + Content Creation + Influencer Marketing
Objective: Build brand awareness and drive follower growth to support the business from its pre-launch phase to its grand opening and beyond.
Overview:
Umbrella Dry Bar was Micah’s first bar/restaurant client, presenting a unique challenge and opportunity. When Micah began working with the brand in October 2022, the bar had a modest social media presence with just 400 followers—and no physical location. Micah’s role was to elevate Umbrella Dry Bar’s profile and generate excitement for its eventual brick-and-mortar launch.
Strategy:
- Pre-Launch Campaigns:
- Promoted the brand through pop-up events at markets and collaborations with local businesses to build a loyal audience.
- Focused on storytelling to showcase Umbrella’s mission and unique offerings in the alcohol-free beverage space.
- Hype for the “Umbrella in the Garden” Location:
- Built anticipation through engaging content, teasers, and sneak peeks of the upcoming location.
- Grand Opening Campaign:
- Designed a multi-channel strategy to maximize visibility and attendance for the January 2024 grand opening.
- Leveraged community partnerships and influencer collaborations to amplify reach.
Results:
- Follower Growth: Increased Umbrella Dry Bar’s Instagram following from 400 in October 2022 to 13,000 by March 2024—a 3,150% growth.
- Brand Visibility: Established Umbrella Dry Bar as a prominent name in the community before the doors officially opened.
- Successful Launch: Created a vibrant social media presence that directly contributed to a buzz-filled grand opening.
Micah’s innovative and community-focused strategy turned Umbrella Dry Bar into her most significant client success to date, setting the standard for future collaborations.
Burger Village
Social Media Management + Content Creation + Influencer Marketing
Objective: Expand brand awareness and highlight the menu’s inclusivity for all dietary preferences.
Overview:
Burger Village partnered with Micah in December 2023 to enhance their social media strategy and drive customer engagement. The focus was on showcasing the menu’s diversity and inclusivity, appealing to various dietary lifestyles. The strategy included:
- Influencer Marketing: Hosting two influencers each month to create authentic buzz and broaden reach.
- Content Plan: Posting one reel weekly and one carousel post, emphasizing the message that "there's something for every dietary type."
- Engaging Storytelling: Showcasing the quality and variety of the menu to attract a wide audience.
Results:
- Follower Growth: Increased their Instagram following by over 1,000 in one year.
- Increased Awareness: Influencer partnerships and consistent posting brought visibility to the brand's commitment to inclusivity and quality.
Micah’s innovative approach helped Burger Village establish a strong online presence, making it a go-to destination for diners of all dietary preferences.